Tag Archives: Pay Per Click

Shop, Drop, and Roll: Structuring Your Google Shopping Campaign

Shopping Minions

The argument could be made that the Internet, in all its many applications in our daily lives, will most importantly always be a marketplace. Think hard: what is not available for purchase online? No, you can get those. That too. And, strangely enough, that’s also available. As the planet’s marketplace, it isn’t hard to believe that Google, in their quest… Read more »

How To Squeeze More Performance Out of a Mature PPC Campaign

squeeze ppc juice

When a PPC campaign is started or if you have just begun the optimization process, you may experience an exponential amount of growth and improvement in the first few months. Life is good and the percentages of growth month over month makes life a party. Break out the tequila! However, there comes a time where this slows down and the… Read more »