Tag Archives: facebook

The Relevant: Demystifying Facebook’s oCPM Algorithm And Relevance Score

leo walking through the mountains

Anyone familiar with advertising on Facebook knows that getting your ad seen, let alone converting, can be quite the arduous task. Maybe not quite as arduous as dragging your bear­ mauled body 200 miles through a frozen forest, but still a challenge nonetheless. Competition for ad views on Facebook (public symbol: FB) increases every month as the network continues forward… Read more »