Tag Archives: Business

Recent Guest Work!

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edwin choi oracle mashup

A quick summary of updates from some of the work I’ve been doing for some other awesome web properties and some recent media mentions: 1) Fun interview with Eric Siu, in which I talk about: Utilizing our philosophies, data and processes from our successful digital marketing efforts in order to revolutionize product development Our insane YoY growth (near 100%) which is… Read more »

Old Media Vs. New Media

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where did online marketing come from?

Online marketing is now synonymous with “marketing.” It doesn’t matter if your budget is $100 or $100 million. It doesn’t matter if your business is offline, online or both. There isn’t (I hope) a marketer who has P&L responsibility and is leading the allocation of their marketing budgets without considering online marketing and its potential effect on the business. More… Read more »

37signals Earns Millions Each Year. Its CEO’s Model? His Cleaning Lady

37signals-earns-millions-each-year

*This is reposted from the FastCompany as I can’t find a copy online to link to – it’s one of my favorite articles Don’t build a fast company, Jason Fried tells Fast Company. Build a slow one. Jason Fried is a founder and CEO of 37signals, a software company based in Chicago. Fried also treats 37signals as something of a… Read more »

Phil Jackson – Eleven Rings: The Soul of Success

11 rings - soul of success

Business book fatigue: it’s a very real disease. After devouring “must read” business books for several weeks, my brain was tired of business principles or marketing strategies. I knew I was in a rut and needed something different. This prompted a trip to the library with the mission of finding something fresh. An approach that I typically use to mix… Read more »

The Apple Manifesto

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apple-manifesto

Mike Markkula was one of the three founding members of Apple, Inc. and helped to shape some of the founding principles of the company. He helped to mentor and advise Steve Jobs when he was running Apple out of his garage. In Job’s official self-titled biography, Markkula helped to embody some important guidelines for the fledging company that still ring… Read more »