Category Archives: Conversion Rate Optimization

How We Increased Average Order Value by 15% Overnight

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For high performance online retailers, we often have a fanatical obsession with increasing conversion rates. It’s such a drug! With higher conversion rates, you can drive more traffic, increase budgets and increase profitability. However, there is another important component in the all important revenue per visit metric that is too often ignored: average order value! It is a no-brainer, best practice… Read more »

The Paradox of Choice and Website Testing

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paradox of choice

Do you ever wonder why luminaries such as Mark Zuckerberg and Barack Obama wear (pretty much) the same outfit day in and day out? Zuckerberg is typically seen with the same grey t-shirt every time he is in public. Obama has a closet full of the exact same grey and blue suits. When confronted why this is the case, he… Read more »

When Should You End a Website A/B Test?

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testing-process

A frequent quandary that comes up in conversion rate optimization is: when should you end a website A/B test? Statistically speaking, ending a test at the wrong time could result in incorrect conclusions and a dangerous precedent for false assumptions and learnings. The traditional chi-squared calculation used by most testing tools recommends a minimum sample size based on the estimated… Read more »