Category Archives: Blog

7 Of The Best Email Lifecycles – Part: 3

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Upsell/Cross-sell emails In Part 3 of our review in email lifecycles, we will discuss emails which can be used to upsell/cross-sell to your customers. Cross-selling and upselling email lifecycles represent a highly effective marketing technique that has the power to boost your sales considerably. Let’s first understand more about these processes and then study how we can apply them in our product… Read more »

Unconventional Email Lifecycles for Unconventional Growth

shirts

Email lifecycles are completely automated and they should be data driven with visitor events & business intelligence data. With that in mind, you can “growth hack” your way to better lead generation or revenue with some unorthodox techniques. You might be hunting for growth with traditional lifecycles such as cart abandonment emails, browse abandonment emails and welcome emails and this… Read more »

Making It To The Big Leagues: How To Run A Successful “Alpha / Beta” Ad Campaign

swinging bat

It’s summer! Which also means it’s baseball season. And what better way to celebrate the sport than use it to help explain the great, potentially lucrative, and underutilized search engine ad campaign of model of “Alpha / Beta.” Alpha / Beta campaigns are one of the most productive and cost effective advertising structures available to your business. And understanding how… Read more »

Shop, Drop, and Roll: Structuring Your Google Shopping Campaign

Shopping Minions

The argument could be made that the Internet, in all its many applications in our daily lives, will most importantly always be a marketplace. Think hard: what is not available for purchase online? No, you can get those. That too. And, strangely enough, that’s also available. As the planet’s marketplace, it isn’t hard to believe that Google, in their quest… Read more »

The Relevant: Demystifying Facebook’s oCPM Algorithm And Relevance Score

leo walking through the mountains

Anyone familiar with advertising on Facebook knows that getting your ad seen, let alone converting, can be quite the arduous task. Maybe not quite as arduous as dragging your bear­ mauled body 200 miles through a frozen forest, but still a challenge nonetheless. Competition for ad views on Facebook (public symbol: FB) increases every month as the network continues forward… Read more »

The 7 Best Email Lifecycles and How to Execute Them: Part 1

birchbox welcome email

Email marketing has come a long way since companies blasted their offers to customers without any personalization techniques. The looming scourge of spam email and a cluttered inbox full of irrelevant messages have still not decreased the popularity of email as a marketing medium. But marketers are still very far from utilizing the full potential of email marketing. In a study… Read more »

Recent Guest Work!

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edwin choi oracle mashup

A quick summary of updates from some of the work I’ve been doing for some other awesome web properties and some recent media mentions: 1) Fun interview with Eric Siu, in which I talk about: Utilizing our philosophies, data and processes from our successful digital marketing efforts in order to revolutionize product development Our insane YoY growth (near 100%) which is… Read more »

Old Media Vs. New Media

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where did online marketing come from?

Online marketing is now synonymous with “marketing.” It doesn’t matter if your budget is $100 or $100 million. It doesn’t matter if your business is offline, online or both. There isn’t (I hope) a marketer who has P&L responsibility and is leading the allocation of their marketing budgets without considering online marketing and its potential effect on the business. More… Read more »

How We Increased Average Order Value by 15% Overnight

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For high performance online retailers, we often have a fanatical obsession with increasing conversion rates. It’s such a drug! With higher conversion rates, you can drive more traffic, increase budgets and increase profitability. However, there is another important component in the all important revenue per visit metric that is too often ignored: average order value! It is a no-brainer, best practice… Read more »

The Paradox of Choice and Website Testing

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paradox of choice

Do you ever wonder why luminaries such as Mark Zuckerberg and Barack Obama wear (pretty much) the same outfit day in and day out? Zuckerberg is typically seen with the same grey t-shirt every time he is in public. Obama has a closet full of the exact same grey and blue suits. When confronted why this is the case, he… Read more »