Ramblings from a Marketing Executive.

About Edwin

Who the heck is Edwin Choi and why should I care?

Learn more

Read the Blog

Read articles, how-tos and experiment results

Read now

Self-Improvement Resources

Useful resources and activities for self-improvement.


Contact Edwin

Step 1: Send a message. Step 2: Get a response.

Contact Me

7 Of The Best Email Lifecycles –...

7 Of The Best Email Lifecycles – Part: 3

Upsell/Cross-sell emails In Part 3 of our review in email lifecycles, we will discuss emails which can be used to upsell/cross-sell to your customers. Cross-selling and upselling email lifecycles represent a highly effective marketing technique that has the power to boost your sales considerably. Let’s first understand more about these processes and then study how we can […]

Supercharge Your Account With RLSA

RLSA explanation

RLSA, or Remarketing List for Search Ads, is a dynamite way to bring remarketing to your account to achieve ROI nirvana. RLSA is an advanced strategy that has been proven to bring efficiencies to your campaigns by understanding the value on returning visitors through remarketing across search ads. How It Works Remarketing in its fundamental […]

Unconventional Email Lifecycles for U...


Email lifecycles are completely automated and they should be data driven with visitor events & business intelligence data. With that in mind, you can “growth hack” your way to better lead generation or revenue with some unorthodox techniques. You might be hunting for growth with traditional lifecycles such as cart abandonment emails, browse abandonment emails […]

Making It To The Big Leagues: How To ...

swinging bat

It’s summer! Which also means it’s baseball season. And what better way to celebrate the sport than use it to help explain the great, potentially lucrative, and underutilized search engine ad campaign of model of “Alpha / Beta.” Alpha / Beta campaigns are one of the most productive and cost effective advertising structures available to […]

Shop, Drop, and Roll: Structuring You...

Shopping Minions

The argument could be made that the Internet, in all its many applications in our daily lives, will most importantly always be a marketplace. Think hard: what is not available for purchase online? No, you can get those. That too. And, strangely enough, that’s also available. As the planet’s marketplace, it isn’t hard to believe […]

The Relevant: Demystifying Facebook&#...

leo walking through the mountains

Anyone familiar with advertising on Facebook knows that getting your ad seen, let alone converting, can be quite the arduous task. Maybe not quite as arduous as dragging your bear­ mauled body 200 miles through a frozen forest, but still a challenge nonetheless. Competition for ad views on Facebook (public symbol: FB) increases every month […]

The 7 Best Email Lifecycles and How t...

birchbox welcome email

Email marketing has come a long way since companies blasted their offers to customers without any personalization techniques. The looming scourge of spam email and a cluttered inbox full of irrelevant messages have still not decreased the popularity of email as a marketing medium. But marketers are still very far from utilizing the full potential of […]

Recent Guest Work!

edwin choi oracle mashup

A quick summary of updates from some of the work I’ve been doing for some other awesome web properties and some recent media mentions: 1) Fun interview with Eric Siu, in which I talk about: Utilizing our philosophies, data and processes from our successful digital marketing efforts in order to revolutionize product development Our insane YoY […]

Old Media Vs. New Media

where did online marketing come from?

Online marketing is now synonymous with “marketing.” It doesn’t matter if your budget is $100 or $100 million. It doesn’t matter if your business is offline, online or both. There isn’t (I hope) a marketer who has P&L responsibility and is leading the allocation of their marketing budgets without considering online marketing and its potential […]

37signals Earns Millions Each Year. I...


*This is reposted from the FastCompany as I can’t find a copy online to link to – it’s one of my favorite articles Don’t build a fast company, Jason Fried tells Fast Company. Build a slow one. Jason Fried is a founder and CEO of 37signals, a software company based in Chicago. Fried also treats […]